The Power of Marketing
July 31, 2012 2 Comments
I’ll be honest with you, I’d gone through my life without realised that I wanted, or needed, a women’s vinyl raincoat. Then I saw this:
Hello Mama! Do you want to feel like a somewhat androgynous businesswoman from the 1980s queueing up to go onto the log flume at Alton Towers? Of course you do! You’re only human. You’d better get your ass (and the rest of you) into this little beauty (I mean the coat, not the woman).
Do you want to know the actual color? The ACTUAL color? That’s not a problem, just have a butchers at the convenient peep hole.
Do you want to be able to jump over the sun while carrying an umbrella? No? What do you mean that it’s not relevant? Of course it’s bloody relevant. Don’t underestimate the power of the Women’s Vinyl Raincoat.
Do you want a carry pouch? Do you want to reuse it? That’s not a problem with the reusable carry pouch. It, quite literally, does what it says on the tin (packet).
Available now at some shit shop in the Lake District.