MBM – L’art du Lait
March 4, 2010 1 Comment
Ceci n’est pas une etiquette de lait.
(The ultimate irony is, of course, that it really is)
This week’s milk label is an homage to Magritte’s The Treachery of Images. ”This is not a milk label” exclaims the milk label. Ah, but you are a milk label, dear friend. That’s exactly what you are. I’ve subverted your expectations yet again.
This label seems to have caused more debate around the office than any other. It must be my inherent Gallic flair.
Ce poteau a été commandité par le manifeste de bouteille à lait.
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but is it ? most certainly it is on a milk container but it contains only one reference to milk out of 15 words. the label (physicaly) contains no milk,it is paper.
so it could be said that it is doublely ironic in it’s qualifying statement, where the statement itself is true and untrue at the same time