Francis Rossi – Traitor?

My good friend JLS has given my this disturbing leaflet, that I believe he found lying around the office:

It looks like a Francis Rossi themed melon will be off the menu at the upcoming Blumenstyle banquet.  In fact, it appears that the allegations are so serious that he may have his “GHD” title removed.   One puzzling element to the leaflet is that is is accusing Rossi of heresy, and yet is covered in love hearts.  I think I need someone to explain the symbology to me.  Answers on a postcard please.

P.S.

Just for once, it’s not me that created this leaflet.  I am only guilty of publishing it on the world wide web (aka internet).